JUNE 2, 2025Major Feature

New Brand Influencers Dashboard: Centralized Author Analytics

Brand Influencers brings author rankings, momentum shifts, and sentiment context into one view so teams can see which voices are shaping reputation and how that influence is changing.

Who matters right now

This page gives author analytics a dedicated home. Instead of piecing together community influence from scattered widgets, you can now see the people driving reputation in one focused workflow.

Top influencer

@CannabisCritic

highest current influence score in the tracked set

Influence score

94.2

multi-factor ranking, not just mention count

Rising voice

+47%

seven-day growth for the fastest-climbing author

Sentiment leader

89%

positive share for the strongest supportive voice

Three views in one page

The dashboard is designed to answer three questions in order: who carries weight, who is rising, and whether those voices are helping or hurting the brand.

Influence rankings

A ranked list of the authors shaping discussion around your brand, backed by a transparent multi-factor score instead of a vanity follower metric.

Rise / fall panel

A seven-day momentum view that shows which voices are gaining weight quickly and which ones are fading.

Sentiment by influencer

A direct read on whether a given voice is mostly helping, hurting, or complicating brand perception inside the selected window.

Author drawer

Click through to see the person behind the score, their total activity, their recent posts, and the context needed to interpret rank changes.

How influence is scored

Influence in cannabis communities is earned through consistency, credibility, and impact. The ranking model is built to reflect that instead of rewarding sheer volume alone.

Posting frequency (25%)

Consistent presence matters because steady voices shape recurring reputation patterns more than one-off mentions do.

Sentiment impact (35%)

The heaviest weight goes to authors whose posts are strongly associated with positive or negative movement around your brand.

Forum authority (25%)

Standing inside the community matters. Trusted growers and long-running contributors carry more persuasive force than casual drive-bys.

Recent activity (15%)

Fresh participation keeps the ranking current so dormant authors do not crowd out the people shaping today's conversation.

How teams use it

The value of influencer analysis is not just knowing who is loud. It is understanding who carries credibility, who is changing direction, and which voices deserve attention first.

Spot advocates early

Use the rankings to see which respected growers are repeatedly helping your brand in public, then read what they are actually saying.

Track rising voices before they become obvious so your team knows who is gaining trust inside the forums that matter.

Pair influencer sentiment with market-share views to see whether supportive voices are helping you build real conversation share.

Watch critics and rivals

The same page helps you see when a critical author is becoming more influential instead of treating every negative post the same.

Use the author drawer to separate one-time frustration from a credible critic whose opinion can travel through the community.

Combine this view with Mentions and Attribution when an emerging voice starts dragging sentiment or competitive position.

Open Influencers

The dedicated Influencers dashboard is live in the sidebar now. Open it when you need a sharper read on which community voices are earning trust, which ones are accelerating, and where influence is tilting the conversation.

The best way to use this page is alongside Mentions. Rank tells you who matters. The underlying posts tell you why.

Go to Influencers