Share of Voice Dashboard: Know Your Cannabis Market Position
The Share of Voice Dashboard shows conversation ownership, competitive rank, and lead margin in one view so teams can see where the brand stands without piecing it together manually.
Your place in the conversation
This dashboard is the quickest way to answer a basic but important question: how much of the market conversation belongs to us right now, and who is closest behind?
Your share
57.0%
of the tracked conversation in the selected period
Market rank
#1
current position against tracked competitors
Total mentions
121
conversation volume used in the score
Lead margin
+14.0pp
distance between you and the nearest competitor
What the dashboard answers
Share of voice is useful because it compresses competitive position into a number you can track over time. The page is built to show that position with just enough context to make it actionable.
Owned share
The percentage of the entire tracked conversation that belongs to your brand, so you know whether you are winning attention or just generating noise.
Market rank
A direct ranking against the competitor set you actually care about, not a generic industry leaderboard.
Mention volume
Conversation share without volume can be misleading. Volume shows whether the lead is built on real activity or a thin sample.
Leader gap
The margin between brands tells you whether the market is contested, comfortably owned, or still wide open.
Sentiment context
Share is not enough on its own. The dashboard keeps sentiment nearby so you can see whether visibility is healthy or risky.
What you see on the page
The experience is designed to move from summary to detail in a straight line: market ownership first, competitor context second, and recommendations last.
Share distribution
See the market split
Quick visual breakdowns make it obvious how the conversation is divided across the tracked field.
Brand comparison
Rank every competitor
The table view keeps share, volume, and direction in one place so the market can be read without bouncing between widgets.
Competitive insights
Translate numbers into action
Leadership, risk, and opportunity states help teams understand what the current share position actually implies.
Filters
Adjust the scope
Time windows and brand limits let you focus the view without losing the plain-language reading of the market.
How teams use it
The point of share of voice is not to admire the number. It is to understand whether your current position needs defense, acceleration, or a rethink.
When you are leading
When you are chasing
Open the competitive view
The Share of Voice Dashboard is live and ready to use. It gives you the market-position layer you need before deciding where to push harder, where to defend, and which competitor deserves attention now.